Sincere cooperation to build excellence

Recently, ZIGO, a leading company in China's one-stop signage and wayfinding systems, welcomed the management team of its distinguished international client, the Welcoming Hotel for International Guests, to its Shenzhen headquarters. The two parties held an in-depth and fruitful meeting to present and discuss the design of the Welcoming Hotel's signage and wayfinding system. The successful convening of this meeting marks a new milestone in the project's transition from conceptual design to full-scale implementation.

The Welcoming Hotel is a high-end hotel dedicated to providing high-quality accommodation and cultural exchange experiences for expatriates and international business travelers. Its requirements for a signage and wayfinding system go beyond basic navigational functionality and emphasize internationally aligned design aesthetics, seamless cross-cultural communication, and a humanistic approach that embodies the hotel's unique brand identity.

At the meeting, ZIGO's core project team presented the complete signage and wayfinding system design plan to the Welcoming Hotel in detail. The design fully integrates the hotel's architectural design, spatial flow, and core service philosophy, showcasing the following highlights:

Integration of International and Local Senses: The design fully considers the cultural habits and cognitive logic of multinational travelers. It utilizes an international icon system (ICON) that transcends language, combined with seamless copywriting in multiple languages, including Chinese and English, to ensure accurate and inclusive messaging.

A Humanistic Experience: The design considers the entire guest experience, from entry to check-in, consumption, and departure. The design meticulously designs primary and secondary wayfinding, as well as in-room signage, to provide a clear, smooth, and stress-free wayfinding experience, significantly enhancing guest satisfaction.

Aesthetics and Environmental Harmony: The signage design, in terms of materials, craftsmanship, lighting, and design, seamlessly integrates with the hotel's overall interior design. It serves as both a functional feature and a decorative work of art, reinforcing the Wiltshire Hotel's upscale and welcoming brand image.

In its presentation, ZIGO stated, "We are deeply honored to have earned the trust of the Wiltshire Hotel. Drawing on our proven experience providing one-stop services for numerous five-star hotels, major transportation hubs, and commercial complexes, we are confident in creating a signage and wayfinding system for the hotel that is both cutting-edge and humane. Our team not only provides design, but also delves into the feasibility of post-production and installation processes to ensure the design is perfectly implemented."

The Wiltshire Hotel management team highly praised ZIGO's design proposal, stating that it was professional and meticulous, exceeding expectations. They were particularly impressed by the company's deep understanding of international travelers' needs demonstrated during its initial research. The two sides engaged in a lively discussion on design details and reached consensus on several key areas.

The success of this presentation was due not only to ZIGO's exceptional innovative design capabilities but also to its extensive project experience gained through its one-stop service. The company has successfully served on numerous large-scale projects, including the five-star MGM Hotel Shenzhen, TikTok Group Shenzhen, and Tencent Headquarters Shenzhen. We have established a complete, closed-loop supply chain, encompassing design consultation, detailed design, precision production, nationwide professional installation, and after-sales maintenance, ensuring the flawless delivery of every project.

This collaboration with the Wiltshire Foreign Friends Hotel is another impressive demonstration of ZIGO's comprehensive strength in international projects. Going forward, ZIGO will continue to uphold the philosophy of "Ingenious Design, Precise Wayfinding," providing professional services to help more clients enhance the value of their spaces and enhance their brand image, aiming to become a leading figure in the Chinese signage and wayfinding industry going global.

About Us:
ZIGO is a service provider specializing in one-stop signage and wayfinding solutions. Our services encompass planning and design, detailed design, manufacturing, installation, implementation, and after-sales service. We are committed to providing comprehensive, high-standard, customized signage and wayfinding services for diverse scenarios, including star-rated hotels, schools, hospitals, office buildings, commercial complexes, and transportation hubs. Our exquisite craftsmanship and innovative design lead the industry.