The signs and displays use LED, LCD, and OLED display technologies that can show videos, animations, and even deliver updated content in real-time. The designer’s goal is to create content that is attractive and engaging while paying attention to every screen’s specific resolution and size. Content stored in a digital format can easily be updated or changed remotely and in real time, which allows for enormous flexibility in advertising and information dissemination and wayfinding across various public and commercial spaces
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