Illuminating ByteDance’s New Shenzhen Landmark: The Ingenuity and Innovation Behind the Signage System

In the summer of 2025, TikTok Group Houhai Center, standing proudly along the Shenzhen Bay, has emerged as a brilliant highlight on the skyline of the Guangdong - Hong Kong - Macao Greater Bay Area. Within this architectural masterpiece designed by a world - class team, a signage and wayfinding system that perfectly matches the building’s temperament guides the daily flow of innovation in a silent yet precise manner.

As the exclusive design and implementation partner for this landmark project’s signage system, we are honored to share how we leveraged professionalism and creativity to create a "communicative spatial language" for a globally leading technology enterprise.

Challenges: More Than Wayfinding, but a Three - Dimensional Presentation of Corporate Spirit

Undertaking this landmark project meant we had to meet high - standard challenges across multiple dimensions:

1.Design Integration: How to make the signage system harmoniously coexist with the "floating garden" concept and the unique facade lines designed by Ennead Architects, rather than being just a superficial addition?

2.Functional Excellence: How to achieve efficient and seamless wayfinding from the lobby to every workstation for both visitors and employees within this complex vertical space spanning tens of thousands of square meters?

3.Cultural Communication: How to go beyond the basic direction - guiding function and integrate TikTok Group’s spirit of innovation, vitality and connection embodied in its corporate philosophy "Inspire Creativity, Enrich Life" into these static signage elements?

4.Strict Quality Control: Facing the environmental demands of a super - high - rise building and the quality requirements for permanent use, how to ensure every detail can stand the test of time?

Our Solutions: Integration of Technological Aesthetics and Human - Centric Insights

Our team delivered a comprehensive solution from conceptualization to implementation:

1. Design Philosophy: Hidden in Architecture, Visible When Needed

We abandoned obtrusive signage forms and drew inspiration from the rhythmic lines of the building’s facade and the dynamic elements of the TikTok Logo. The shape, proportion and installation method of each wayfinding sign were designed in integration with the building’s concrete structure, glass curtain walls and the landscapes of the sky gardens. This made the signage system a natural extension of the building’s texture, achieving a state where "it is easy to find when needed and looks seamless when observed".

2. Functional System: Intelligent, Clear and Full - Scene Coverage

Hierarchical Information Strategy: We formulated differentiated information density and presentation methods for different areas, including the external urban interface, lobby hub, standard office floors and leisure facilities such as restaurants and gymnasiums, so as to avoid information overload.

Dynamic Intelligent Integration: At the main entrances and elevator lobbies, we reserved and integrated digital display interfaces connected to the building’s intelligent management system. This provides hardware support for realizing dynamic information such as meeting room guidance and event directions in the future, laying a foundation for the upgrade of the smart signage system.

Accessibility and Safety: We strictly followed and exceeded accessibility design standards. Meanwhile, we perfectly integrated emergency evacuation signs with daily wayfinding signs, ensuring clear and accurate guidance under all circumstances.

3. Craftsmanship and Implementation: Ingenuity in Millimeter - Level Precision

High - Quality Material Selection: We mainly adopted durable brushed stainless steel, high - strength composite aluminum plates and anti - glare acrylic. The surface treatment process was consistent with the texture of the building’s interior decorative materials, maintaining the overall aesthetic unity of the space.

Rigorous Installation: To address challenges such as structural vibration and wind pressure unique to super - high - rise buildings, our engineering team developed special reinforced and adjustable installation structures. These structures ensure that every signage remains stable over long - term use.

Commitment to Green Development: All materials meet environmental protection standards, and the production process is low - carbon and controllable, which is in line with the concept of the building’s LEED Gold Certification.

Project Value: Results Exceeding Expectations

What we ultimately delivered is not just a signage system, but an exceptional spatial experience:

User Feedback: "The signage is clear and sophisticated. New colleagues and visitors can easily find their way around. It is a perfect match for this amazing building." This is genuine feedback from TikTok Group employees.

Partner Recognition: Our work has been highly praised by the client, architects and general contractors, earning us the reputation of "the most architecture - aware signage partner".

Industry Benchmark: This project has become a model case for signage design in technology enterprise headquarters. It demonstrates how professional signage design can enhance the overall architectural value and user experience of a building.

The success of the TikTok Group Houhai Center project once again confirms our core capabilities. With forward - looking design understanding, cross - professional system integration capabilities and meticulous engineering implementation capabilities, we tailor - make exclusive "spatial compasses" for every distinctive building.

From international landmarks to smart parks, we have always been committed to connecting spaces and people through signage systems and telling brand stories. If you have needs for creative spatial signage design, we are fully prepared to serve you.